Picture this. You have just finished applying a copper treatment to your olive grove. Your hands are dirty, your gloves are on, and you are standing in the middle of the field under the sun. The last thing you want to do is sit down, open a laptop, and fill out a form with fifteen fields.
So instead, you pull out your phone and say: "Hoy eché cobre en el olivar norte, 3 hectáreas, 3 horas."
That's it. Koru's AI assistant hears you, understands you, and creates a complete, structured treatment record — with the right product code from the MAPA database, the dose per hectare, the parcela linked from your map, the date, the duration, and the format ready for SIEX compliance.
No typing. No menus. No confusion. You just told the app what you did, the way you would tell a neighbor.
Why Voice Changes Everything for Farmers
Most farm management software was designed by people who sit at desks. They built beautiful interfaces with dropdown menus, date pickers, and text fields that work perfectly — if you are indoors, with clean hands, and have 15 minutes to spare.
That is not farming.
Farming happens in the field. Your hands are wet, muddy, or gloved. The sun makes your screen hard to read. You have three more parcels to treat before noon, and the wind is picking up. You do not have time to navigate through five screens to log one treatment.
Voice input solves this problem at its root. You speak naturally — the way you already describe your work to your family over dinner — and the technology handles the rest.
Koru was built specifically for this reality. The interface uses an 80-pixel voice button you can tap with a gloved hand. The text is 18 pixels — large enough to read in bright sunlight. And the AI is trained to understand how real Spanish farmers actually talk about their work, not how a software manual describes it.
How It Actually Works
When you tap the voice button and speak, several things happen in the background — all within a few seconds.
Speech recognition converts your spoken Spanish into text. This works with the accents and vocabulary of Andalucía, Valencia, Castilla-La Mancha, Murcia — wherever you farm. You don't need to speak "formal" Spanish or use technical terminology.
AI understanding analyses what you said and identifies the key information: what activity you performed (treatment, pruning, irrigation, harvest), which product you used, which parcela you were working on, the dose or quantity, the duration, and any other relevant details.
Data matching connects your words to structured data. When you say "cobre," Koru finds the specific copper-based product in the MAPA database with 3,500+ registered products. When you say "olivar norte," it matches your parcela from the interactive map. When you say "3 hectáreas," it records the treated area in the correct unit.
Record creation generates a complete activity entry with all the fields required for SIEX compliance — product registration number, dose per hectare, operator assignment, parcela reference, and date.
You see the result on your screen as a clean message bubble, like a chat conversation. If something looks wrong — maybe the AI picked the wrong parcela — you simply say "no, era el olivar sur" and it corrects itself.
Real Examples From the Field
Here is what this looks like in practice, with real scenarios olive, citrus, and vineyard farmers encounter every week.
An olive farmer in Jaén finishes a fungicide treatment and says: "Apliqué fungicida en las parcelas 3 y 4, esta mañana, media hectárea cada una." Koru creates two separate treatment records — one for each parcela — with the correct product, the date set to this morning, and 0.5 hectares per entry.
A citrus grower in Valencia spots a pest problem and says: "He visto mosca de la fruta en los naranjos del camino. Necesito saber qué puedo echar." Koru does not just record a note — it searches its knowledge base for treatments authorised for Ceratitis capitata on orange trees, showing the farmer which products are available, at what dose, and with what waiting period before harvest.
A vineyard manager in La Mancha wraps up a day of pruning: "Hoy hemos podado la viña del cerro, Pedro y yo, 6 horas." Koru logs a pruning activity on the correct parcela, assigns both workers, and records the duration. No product needed — it knows pruning is a mechanical activity.
Each took less than 15 seconds of the farmer's time. The equivalent paper entry — assuming you remembered to do it at all — would take several minutes of writing, plus the mental overhead of recalling product codes and parcela references.
What Makes Koru Different From a Generic Voice Assistant
You might be thinking: "I can already dictate text into my phone." And you are right — but dictation is not understanding.
When you dictate into a note app, you get raw text. You still need to organise it, format it, connect it to the right parcela, look up the product code, and make sure it meets SIEX requirements. You have traded typing for talking, but the work is the same.
Koru does not just transcribe your words. It understands the agricultural context behind them. It knows that "cobre" means a copper-based phytosanitary product and can identify exactly which one from the MAPA registry. It knows that "olivar norte" is your parcela on the interactive map. It knows that a treatment needs a dose, a parcela, an operator, and a reason to be SIEX-compliant.
The difference is the difference between a tape recorder and a farm assistant who knows your operation.
Built for Farmers, Not for Tech Experts
Koru was designed for farmers aged 40 to 70 who are not comfortable with traditional software. Every design decision reflects this.
The voice button is the largest element on the screen — you cannot miss it, even in bright light. The entire interface uses high-contrast colours that meet the strictest accessibility standards, so you can read everything clearly whether indoors or standing in the field at noon. Conversations are stored like a chat history, so you can scroll back and see everything you have recorded, just like reviewing your WhatsApp messages.
There is no training manual to read. No complex setup to configure. You sign up, import your PAC document (which automatically creates your parcels), and start talking. Most farmers are recording their first treatment within five minutes of creating an account.
And because Koru speaks Spanish natively — not translated Spanish, but software built for Spanish farmers from day one — the experience feels natural. The AI uses the same terminology you use: parcela, campaña, cuaderno de campo, tratamiento, cosecha.
Your Cuaderno de Campo, Always Complete
The real power of voice recording is not just convenience — it is consistency. Paper cuadernos have gaps. Farmers forget to write entries after a long day. Pages get damaged. Handwriting becomes illegible months later when an inspector asks for records.
With voice recording, you log each activity the moment you finish it — right there in the field. It takes 15 seconds. The record is immediately saved, backed up, and formatted correctly. Three years from now, when an inspector asks for your treatment history on parcela 7, you produce it in seconds from your phone.
That is not just compliance. That is peace of mind.
The Takeaway
Voice isn't a feature — it's the only interface that fits how farming actually happens. Koru's voice assistant turns 15 seconds of speech into a structured, SIEX-compliant record, with the product, dose, parcela, and operator already linked.
Sources & Further Reading
- MAPA — Registro de Productos Fitosanitarios (ASPAFITOS) — official database of 3,500+ registered phytosanitary products
Conclusion
Try Koru free → — record your first treatment in under a minute, just by talking. 14-day trial, no credit card.
Pro Small Farm (up to 100 ha): €49.90/month. Pro Large Farm (up to 1,000 ha): €99.90/month.


